Broadcasters can further restrict their rooms by requiring viewers to like their Facebook page, follow their Twitter, or subscribe to their YouTube channel in order to view the stream or in order to participate in the chat. Broadcasters on Stickam can allow their friends and followers to log into their chat rooms by using Facebook, Twitter, YouTube, Tumblr, LinkedIn, Myspace, or Gmail. Stickam launched its social login feature at VidCon 2012 (where Stickam had teamed with Maker Studios to live stream VidCon 2012). Stickam's player and live stream abilities are recognized in a Variety Magazine article as a "more customizable player" that has the ability to engage fans in a powerful way using their virtual face-to-face interaction. Stickam's live video players came with built-in chat capabilities, allowing both text chat and optional video chat. It was also possible to connect HD and other cameras, mixers, and audio feeds to send HD and professional broadcast streams out via Stickam. Anyone could "go live" and broadcast live video on Stickam from their computer, iPhone or iPad within seconds.
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